Where is it!?

Today I learnt about hidden pages on websites.  Jen told me about them really and they're so useful.  Essentially all they are are web pages which aren't connected to the Re-Evolve.Ning website menu but can still be accessed through links and searches.  They're going to be perfect for article pages!

I also made some nifty graphics to represent the career sectors Re-Evolve is focusing on.  They were all made in Photoshop by my using original line art.

I found the Construction sector the hardest image to compose.  It was the area I'm least familiar with so designing it was a bit of a challenge.

These are actually slightly out of date, even now, the day after I posted them!  We're thinking of adding a Sport section to appeal to the interests of many of the young people we met as part of the Princes Trust.  Logically Sport needs to have a blue theme to match the rest of the site, but we'll probably try to find some photos to match the youth orientated nature of the site.

Re-Evolve Website!

This week we finally succeeded in getting a website started for Re-Evolve!

It's based at Ning.com, which is a free website which offers loads of lovely features for us to use.  We can have a site blog for communications, a forum to talk to the young people who will hopefully use the site and facilities for photo and video hosting.  This is all very good and exciting, it's quite a work in progress at the moment.

I've spent most of the day working on branding it towards Re-Evolve by changing the colours around to match our logo and putting up a header.  It actually looks quite good already and after only a day's work.  Once it has more information and photos on it I'm sure it will look great!

Some thoughts on the British Museum

Talk about your grand marketing schemes! There's nothing like a poster as tall as your already considerably large museum to draw attention.

Actually I'm not really very keen on what the British Museum had done here. Sure it's impressive and you definitely notice that they have an exhibition on Hadrian on. But blocking out part of the facade of your beautiful historic building with what is primarily an expanse of black? Can't say I think that was a particularly great decision.

Then again it does fit with all the other marketing materials the British Museum produced for the exhibit, so at least the expanse is consistent. I have to admit that it does fit rather nicely with the museum's theme of presenting important and significant artifacts. I don't have any arguments as far as the appropriateness to the brand is concerned! By making the advertisement the size of the museum itself it does give the exhibition a sense of importance. The sombre colours also reinforce the significance of the exhibition. It would be hard to take any billboard that size covered in rainbow hues particularly seriously. It would look even worse next to the classic British Museum facade too...