Jack and the Careerstalk!

Long time, no blog. I should do something about that. Mainly this is because we haven't been in the office much over the holiday period, and we were mainly writing up information. As important as this is talking about writing up careers resources and interviews does not make for a particularly interesting blog entry.


However, I haven't spoken yet about the presentation Re-Evolve did for Vital Regeneration's Award Ceremony which attempted to explain the goals of Re-Evolve through the medium of panto. The basic concept is that Re-Evolve can help a young person's career grow like the beanstalk in Jack and the Beanstalk. So Jack and the Careerstalk was born!
With the volunteers dressed as fairies to symbolise how we are enabling young people and volunteers representing the young people the beans were changed into growing flowers to symbolise the potential of the young person to grow and follow their chosen career.

Sadly I was unable to attend the event, due to a prior commitment with the RSPCA. (I was volunteering though, that must prove my dedication!) I do enjoy dressing as a fairy from time to time so it was a little disappointing. I was involved in making all those props though, so I was happy enough. I love crafting :)

Internet Marketing

So I've been looking into Internet Marketing recently to try and figure out how to get that big old bundle of interwebs working in my favour. Considering how much time I spend surfing on there you'd have thought I'd have picked something up by now, but wouldn't you know it there's more to it than knowing how google works.

All of this is why I spent a good portion of yesterday reading Internet Marketing, Strategy Implementation and Practice by Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston and Richard Mayer. With all those names you know there has to be some good ideas in the book! And there were, but more importantly it was well written. That's not to say that every page held me gripped, it's probably not possible for any reference book to do that, but the ideas and concepts were clearly explained and the writing style was easy to read. You can find out more about the books at www.pearson.co.uk/chaffey. I was reading the third edition, but there's a later one now too. Either way there are some good links on that site.

Most importantly the book gave me some ideas for things that Vital Re-Evolve could do to raise their profile. I love information that I can use (for good, not evil).

Marketing Presentation

Last Wednesday I went to a marketing presentation on "How to Market your Business" by Stephen Campbell at the Westminster Reference Library. To be honest it was something that I needed to do to improve my knowledge of marketing, but it was also very useful for finding out about strategies to promote yourself. That's what I really needed to learn about, simple ways to make yourself more visible on the web.

It also made me aware that there are a lot of useful course out there to that you can take advantage of in order to improve your knowledge of something. I'm going to have to try and find a few more of these sorts of things to go to, especially if they are free like this one was.

On a side not the Westminster Reference Library is a good place to start finding things out as well. It's stocked with books for any research project, and if you work there there aren't any other things to distract you. Perfect if you get distracted by shiny objects like I do!

Most curiously the Westminster Reference Library is located just off of Leicester Square, which means that I must have been around it many times before, and yet never realised that it was there.